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Robert Salkowitz
Robert Salkowitz is a writer and consultant specializing in the social implications of new technology.
==Career==
He has worked with leaders in the IT industry, including Microsoft, HP, and nGenera, to forecast social and technology trends, formulate market strategy and articulate business goals. He writes a popular weekly column for the website Internet Evolution and has maintained his own blog, "Emphasis Added", since 2002. Robert Salkowitz is the author of ''Generation Blend: Managing Across the Technology Age Gap'';〔''Generation Blend: Managing Across the Technology Age Gap'', Rob Salkowitz, John Wiley and Sons, 2008 (ISBN 978-0-470-19396-9).〕 co-author, with Daniel W. Rasmus, of ''Listening to the Future: Why It's Everybody’s Business;''〔''Listening to the Future: Why It's Everybody’s Business'', Daniel W. Rasmus and Rob Salkowitz, John Wiley and Sons, 2008 (ISBN 978-0470413449).〕 author of ''Young World Rising: How Youth Technology and Entrepreneurship are Changing the World from the Bottom Up''〔''Young World Rising: How Youth Technology and Entrepreneurship are Changing the World from the Bottom Up'', Rob Salowitz, John Wiley and Sons, 2010 (ISBN 0470417803).〕 and author of, ''Comic-Con and the Business of Pop Culture: What the World's Wildest Trade Show Can Tell Us About the Future of Entertainment'',〔''Comic-con and the Business of Pop Culture'', Rob Salkowitz, McGraw Hill, 2012 (ISBN 978-0071797023).〕 which was greeted with critical acclaim by writers such as Stan Lee and Douglas Rushkoff.
An entrepreneur and small business owner, Rob has helped start seven companies since 1994 and is a partner in the Seattle-based communications firm MediaPlant, LCC. He serves on the board of Older Adults Technology Services, a New York-based non-profit organisation that does technology training and workforce development for people over 50. In 2008, he was a communications consultant on Darcy Burner's unsuccessful campaign for the United States Congress in Washington's 8th district.
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